To Outsource or Not
I've spoken about delegating before, but that assumes you already have someone on your team to delegate to. Every solopreneur comes to a point (hopefully) where it's too much for them to do everything. Or there are aspects of your business you hate and can't wait to hand them off to someone! You've probably heard the saying "time is money." Well, that money lost is the opportunity cost associated with not spending your time wisely. Here's a simple example. Let's say you're running a coaching business and you feel guilty hiring an EA to help you. Although coaching rates vary widely, to make the math easy, let's say you charge clients $100/hour and that you can hire a part-time EA for $20/hour. What this means is that for every hour you're doing admin work, the opportunity cost (ie, the loss) is the additional $80 you could have made coaching. If your argument is that you don't have enough clients to fill up that time, my answ